The longest festival attracts more than 60,000 visitors
The second iteration of the Poreč Open Air Festival attracted more than 60,000 visitors with a plethora of events that took place over the course of 59 days. The local residents as well as a number of visitors to this sought-after holiday destination enjoyed 20 different entertainment programmes with 130 performers at 16 locations in Poreč. A total of 119 events were held, the most popular of which were the music performances. The Street Music and Special Events music programmes that took place as part of the festival saw a total of 135 hours of musical performances across a multitude of genres ranging from jazz to electronic music. The majority of the high-spirited and dancing crowd of over 15,000 people swarmed to the two-day MTV Summerblast festival headlined by Will Smith, who had chosen this event in particular to kick off a string of eagerly-awaited shows in Europe. A large number of visitors responded favourably to the World Stage programme, which took place on the waterfront and featured first-rate tribute bands covering U2, Coldplay, Red Hot Chili Peppers, Queen and Bon Jovi.
The festival’s programme revitalised the historic centre of Poreč and, starting with this year, expanded to the streets and parks. Poreč Open Air was initiated by Valamar Riviera in partnership with the City of Poreč and the Poreč Tourist Board and had 14 sponsors, while the MPG company took on the challenging task of organising the event and providing logistics. The merit of the festival was acknowledged by the Istria Tourist Board immediately after it had been held for the first time last year when it bestowed upon Poreč Open Air the coveted Golden Goat (Capra d’Oro) Award for Best Festival in 2016.