The longest festival attracts more than 60,000 visitors

The Club MTV Europe Summerblast Festival is Coming to Croatia as Part of the Poreč Open Air Festival!

April 21, 2016, Zagreb – The world’s most famous music television, MTV, and a brand that has changed the music industry and has continually set trends, will open a new chapter on the Croatian festival scene this summer. Club MTV Europe Summerblast is the name of the festival, which will have its world premiere on August 19-20, 2016 in Poreč, as part of the Poreč Open Air Festival. According to organizer announcements, it is set to become one of the most important music events in Europe in the coming years, and will present a unique combination of the most famous pop performers of today. The names of the first performers will be announced on May 5, 2016.

Joe Bašić, CEO of MPG, commented on the role of the leading agency in the region specializing in event planning and promotion, which, among other things, has organized the festivals such as Umagination, Big Beach, and Ultra Europe: “MPG is proud to be in partnership with Atlas and the world’s largest music platform MTV, and is proud to announce an event which will be the highlight of the Poreč Open Air festival. As the exclusive promoters and producers we can already guarantee that the Club MTV Europe Summerblast, with the highest standards of production and the most attractive MTV artists, will become the leading European festival in a very short period of time. Artists will perform on the big stage. Its attractive scenery displaying the historic city centre complement and maximize the experience of the visitors. I invite everyone to visit the Club MTV Europe Summerblast festival and, in addition to the superb music, enjoy everything that Poreč, Istria, and Croatia have to offer as a destination.”

The organizer of the festival is Atlas, the largest travel agency in Croatia. Atlas and Group CEO, Tomislav Varga, has expressed his satisfaction for bringing this iconic music brand to Croatia: “Obtaining a license for the organization of the Club MTV Europe Summerblast festival for at least three years is a logical sequence in our strategy of managing destination events, and also a step forward to which we especially look forward. By bringing the festival to Istria we are opening the door to a potential number of 20,000 expected visitors from the region and from across the globe. The entire mega event will be accompanied by a series of additional, attractive events. We are happy to continue the cooperation with MPG on this great project, and we also guarantee our visitors that, along with the music spectacle, they can expect amazing service at the site, because that’s exactly what Atlas has been known for, for more than 90 years.”

“The European festival scene has intensively developed, which makes us especially happy. As the leading music television in Croatia and the region, and as the long-time organizers of large events, we are passionate in our aim to provide a unique music experience to our fans again and again, a real pleasure for all the senses, and an overall unforgettable experience,” said Shiraz Baziko, brand manager of the Club MTV and added: “The Club MTV brand is rapidly conquering the world markets, and we are especially looking forward to cooperation with Atlas and MPG, and the Tourist Board of Poreč, where we are all together bringing the Club MTV Europe Summerblast festival this summer.”

By bringing the world’s entertainment events in recent years, Croatia has positioned itself as a top tourist destination, and as a new star of the Mediterranean. The value of this summer event has been recognized by the Ministry of Tourism, which will support and contribute to its growth and development in the coming years.

The Croatian National Tourist Board has also given its support to the festival. “We are extremely happy that the Croatian tourist offer is richer by yet another quality event. With this festival Croatia has secured an even stronger position on the world festival tourism map, which today represents one of the key tourism products. Such events are the main reason for coming to a specific destination. Croatia is a young and interesting country that offers a number of various lifestyles, as proven by a large number of festivals, including the Club MTV Europe Summerblast,” confirmed Ratomir Ivičić, Director of the Croatian National Tourist Board.

At today’s press conference the festival was welcomed by the representatives of the main partner sponsor Valamar Riviera, representatives of the city of Poreč, and the Tourist Board of the city of Poreč, which are the hosts and sponsors, and the representatives of the sponsor company Plava Laguna.


On Friday, April 22 at 10 am, the sale of a limited number of early bird two-day festival tickets will begin, and the tickets will be available for purchase in limited numbers at a price of 347 HRK (45 EUR). Local visitors will further enjoy the fact that the two-day festival tickets will be available at a subsidized price of 270 HRK (35 EUR). These tickets will be available through the official sites and, at the Atlas and Print Media offices, on more than 800 authorized Atlas points of sale across Croatia, Slovenia, Serbia, and Bosnia and Herzegovina, and through the system.

More information is available at, on the official Facebook page of the festival, and on our Instagram profile.

Valamar Isabella Island Resort 4* & 5*

Discover a piece of paradise in the new exclusive resort

Valamar Zagreb Hotel 4*

Located near the stunning beachfront in quiet surroundings

Valamar Riviera Hotel & Villa Parentino 4*

Exclusive waterfront boutique hotel for adults